Company History | Furniture Row (2024)

It All Started in Colorado in 1972.


1972 - The Pillow Shoppe Opens

It all started in 1972 when the partnership of Barney Visser & Warren Collier formed Pillow Shoppe and manufactured poof pillow chairs and bean bags before incorporating as Pillow Kingdom Inc.

Company History | Furniture Row (1)

1974 - Pillow Kingdom® Opens

Pillow Kingdom® opens in Denver in 1974.

Company History | Furniture Row (2)

1977 - First Big Sur Waterbeds® Opens

Following the success of Pillow Kingdom®, Big Sur Waterbeds® opened in Denver

Company History | Furniture Row (3)

1982 - Big Sur Waterbeds® the Nations Largest

In just 5 years Big Sur Waterbeds® becomes the nation's largest waterbed retailer

Company History | Furniture Row (4)

1993 - First Oak Express® Opens

Next came Oak Express®, opening in 1993.

Company History | Furniture Row (5)

1994 - First Sofa Mart® Opens

Building on the specialty store strategy came the first Sofa Mart®, opening in 1994.

Company History | Furniture Row (6)

1995 - First Denver Mattress® Co.® Opens

Entering the mattress business made the perfect addition to the line up in 1995.

Company History | Furniture Row (7)

1997 - First Bedroom Expressions® Opens

Bedroom Expressions® opened stores starting in 1997.

Company History | Furniture Row (8)

1997 - First Furniture Row® Shopping Center® Opens

The specialty store destination brought all of the brand stores to one great shopping location.

Company History | Furniture Row (9)

2001 - First Furniture Row Outlet® Opens

Similar to Furniture Row® Shopping Center, Furniture Row Outlet® brings multiple brands to one location.
Furniture Row® Companies

Furniture Row® is comprised of four specialized home furnishings and bedding retailers, including Sofa Mart, Oak Express, Bedroom Expressions, and Denver Mattress®.

Since the opening of our first venture in 1974, our privately held companies have evolved into one of the fastest growing furniture retail operations in the country. With over 330 stores in 31 states, Furniture Row® is currently the largest cash buyer of furniture, and the largest factory direct mattress retailer in the U.S. As a result, we employ over 2,800 staff members in our retail, warehouse, and manufacturing facilities nationwide.

Furniture Row® offers customers the latest styles in quality home furnishings at the best prices possible. Our specialized buying teams are constantly combing the globe in search of the hottest trends and best values available. In addition, incentives like our 200 percent lowest price guarantee, no interest/deferred payment financing, and our highly knowledgeable, specialized sales staff make Furniture Row® one of the most appealing retail furniture operations in the market today.

Company History | Furniture Row (2024)
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