Why Are Young Adults Forgetting More? | Rising Memory Problems in the US (2025)

Here’s a startling fact: memory and cognitive issues are skyrocketing among adults under 40, and a groundbreaking U.S. study has just shed light on this alarming trend. But here’s where it gets controversial—while older adults seem to be faring better, younger generations are struggling more than ever with memory, decision-making, and concentration. Why is this happening, and what does it mean for the future? Let’s dive in.

A recent analysis led by University of Utah neurology researcher Ka-Ho Wong examined survey data from over 4.5 million Americans, revealing a troubling pattern. Between 2013 and 2023, the percentage of U.S. adults reporting serious cognitive difficulties jumped from 5.3% to 7.4%. Among those under 40, the numbers are even more shocking—nearly doubling from 5.1% to 9.7% in the same period. And this is the part most people miss: these figures exclude individuals who reported depression, suggesting the issue runs deeper than mental health alone.

Boldly put, this isn’t just a health issue—it’s a societal one. Vascular neurologist Adam de Havenon from Yale University notes, ‘Challenges with memory and thinking have emerged as a leading health concern for U.S. adults.’ While cognitive difficulties rose across most age groups, seniors aged 70 and older saw a slight decline, dropping from 7.3% to 6.6%. So, what’s driving this disparity?

The study highlights that socioeconomic factors play a significant role. Adults with annual incomes under $35,000 and those with lower educational levels experienced larger increases in cognitive disability compared to the general population. Here’s the kicker: American Indian and Alaska Native adults reported the highest rates of cognitive issues, despite a rise across all racial and ethnic groups. ‘We’re seeing the steepest increases among those already facing structural disadvantages,’ de Havenon explains.

As of 2022, cognitive disability affects 13.9% of U.S. adults, making it the most commonly reported disability in CDC surveys. While the study doesn’t pinpoint specific causes, it suggests a combination of factors, including increased openness to discussing mental health, the lingering effects of the COVID-19 pandemic, and the growing reliance on digital tools. But here’s a thought-provoking question: Could the uncertainty of modern work and the constant digital distractions be rewiring our brains in ways we don’t yet understand?

It’s important to note that the study relies on self-reported data, which may not capture the full scope of clinical cognitive issues. However, the numbers are compelling enough to signal a pressing public health concern. ‘We need to address the social and economic factors driving this trend,’ de Havenon urges. ‘More research is critical to understand why younger adults are disproportionately affected, given the long-term implications for health, productivity, and healthcare systems.’

Published in Neurology, this research opens the door to urgent conversations about cognitive health in the digital age. What do you think? Is this a wake-up call for how we live, work, and interact with technology? Or is there something else at play? Share your thoughts in the comments—let’s spark a discussion that could shape the future of cognitive wellness.

Why Are Young Adults Forgetting More? | Rising Memory Problems in the US (2025)
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