What Do Men Buy Online? [Updated Jul 2023] | Oberlo (2024)

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What Do Men Buy Online? [Updated Jul 2023] | Oberlo? ›

Products related to leisure, sport, and hobby are also commonly bought online by men—30% of them say they purchase these items over the internet. Beauty products rank next. One in four male shoppers (25%) buy beauty-related merchandise online. In comparison, 38% of women buy beauty items online.

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

A recent study by Affilinet reports that 84.3 % of men buy online, compared with 77 % of women.

A subcategory of consumer goods, consumer staples are products individuals consider essential and buy the most. These products include beverages, food, household items, and tobacco. Other consumer goods that people buy regularly are cleaning products, personal hygiene items, and clothing.

Electronics and Gadgets: Products like laptops, tablets, and other electronic devices are in constant demand. Clothing and Apparel: Fashion items are always in demand as people continuously seek new styles and trends. Food and Beverages: Basic necessities like food and beverages are universally in demand.

What Is The Most Sold Item In the World? The most sold item in the world is clothing and fashion items. This ranges from women's and men's outfits to children's clothing, shoes, accessories, and more. People love their clothes, and fashion isn't going anywhere!

What do men buy online the most: leisure, beauty, and groceries. Products related to leisure, sport, and hobby are also commonly bought online by men—30% of them say they purchase these items over the internet. Beauty products rank next. One in four male shoppers (25%) buy beauty-related merchandise online.

Men look for information on a wider variety of topics and issues online than women do, from researching products to buy to getting information on their hobbies to looking for political news.

What product is in the highest demand right now? ›

1. Furniture. One of the absolute best things to sell on Facebook Marketplace is furniture, including new and used sets or individual pieces. This one may seem obvious, but most people will only take the time to sell large furniture items on Facebook Marketplace (i.e. Dining sets, beds, couches, dressers.)

In the fourth quarter of 2023, online shoppers spent an average of about 2.95 U.S. dollars per visit across all verticals. Home furniture is the category in which consumers spent the most money per visit on average, at 3.41 U.S. dollars, followed by luxury apparel at 3.24 dollars.

The owner of the Dallas Mavericks, billionaire, and Shark Tank Investor Mark Cuban, holds a Guinness World Record for the biggest-ever online purchase. Cuban bought a $40 million Gulfstream V private jet through an online transaction in 1999. Mark Cuban is known for his investment deals from the ABC Shark Tank series.