LPGA Launches Exciting New Pro Shop in Partnership with Legends | LPGA | Ladies Professional Golf Association (2024)

Online retail store features enhanced merchandise offeringsfrom world-renown brands to reach the Association’s global fanbase

DAYTONA BEACH, Fla. and NEW YORK, N.Y. – Sept. 14, 2023 –The Ladies Professional Golf Association (LPGA) today announced the launch of its new online merchandise shop, theLPGA Pro Shop, as part of its groundbreaking partnership with Legends, the data-intelligence-fueled global premium experiences company.

The LPGA Pro Shop offers an enhanced merchandise experience to fans worldwide, featuring an expanded selection of LPGA-branded products for on and off the golf course from renowned brands — such as Lululemon, Greyson, G/Fore, Yeti, and '47 Brand — as well as2023 U.S. Solheim Cup apparelfrom Dunning, theOfficial Uniform Supplier of the 2023 U.S. Solheim Cup Team,and Imperial, the Official Headwear Supplier of the 2023 U.S. Solheim Cup Team. This e-commerce platform represents a significant milestone in the LPGA's efforts to strengthen its brand and provide fans with an additional touchpoint to connect with the organization.

“This new online retail experience will help us drive revenue and broaden the exposure of the LPGA brand all over the world,” said Matt Chmura, LPGA Chief Marketing, Communications and Brand Officer. “And this is just the beginning of this exciting relationship. The LPGA and Legends teams are already working on plans to further enhance and grow these product lines and brand partnerships into the future.”

The new e-commerce experience features an expanded offering of lifestyle products for women, men, and youth, including hoodies, t-shirts, loungewear as well as an assortment of home goods. As well, LPGA and Legends collaborated to develop new designs with non-traditional LPGA marks, including merchandise using retro LPGA logos, featuring LPGA block text, and headwear and t-shirts with modern, fashion-forward designs.

"We are thrilled to be working alongside the LPGA to bring their fanbase an unparalleled shopping experience featuring an expansive selection of merchandise and accessories for on and off the course,” said Kevin Ring, President of Legends Golf. “Together, we're setting a new standard for women's golf, and this Pro Shop is just the tip of the iceberg in terms of what fans can expect from our strong partnership."

Announcedin April 2023, the collaboration between the LPGA and Legends is revolutionizing the way fans connect with women's golf, offering an unparalleled merchandise experience and utilizing data-driven strategies to raise fan engagement to new heights. Legends' global merchandise team oversees e-commerce, licensing, and select on-site event retail for the LPGA.

To experience and purchase from the LPGA Pro Shop, visitlpgaproshop.com.

LPGA Launches Exciting New Pro Shop in Partnership with Legends | LPGA | Ladies Professional Golf Association (2024)

FAQs

Is Servpro join forces with LPGA as official partner? ›

"We are thrilled to welcome SERVPRO as a valued partner of the LPGA,” said LPGA Commissioner Mollie Marcoux Samaan. “The company's commitment to excellence and community aligns seamlessly with our values.

Can a man play in the LPGA? ›

This Policy governs and applies to applicants for membership in LPGA Tour, Epson Tour, LET, LETAS and LPGA Professionals, and non-member's participation in their respective tournaments. Tournaments and membership are open only to female athletes, including transitioned female athletes.

Are the PGA and LPGA owned by the same company? ›

The LPGA is also an organization for female club and teaching professionals. This is different from the PGA Tour, which runs the main professional tours in the U.S. and, since 1968, has been independent of the club and teaching professionals' organization, the PGA of America.

Is there a dress code for LPGA? ›

Yes, the LPGA does have a dress code. We allow sleeveless and collarless shirts to be worn during play. There is no specific length requirement on shorts or skirts. Denim, cut-offs, workout clothes are not allowed.

Do LPGA players get a salary? ›

The LPGA Tour has more than doubled the number of golfers making over $1 million in season earnings from 2012 to 2022. While the median earnings of an LPGA Tour player have significantly increased in the last decade — $167,061 is not leaving much room after expenses.

Who sponsors Servpro? ›

Tim O'Neal: SERVPRO Brand Ambassador

PGA TOUR Champions player Timothy O'Neal has one of the best stories in golf. Demonstrating incredible perseverance, Tim earned his Champions Tour card in 2022 after missing PGA TOUR qualifying twice by a single stroke. SERVPRO and O'Neal began their partnerships in early 2022.

Do caddies on the LPGA Tour hook up with players? ›

Do caddies on the LPGA Tour hook up with players? I get this question a lot, and if it's not a close friend, I'll usually ignore it because if I say “yes,'' salacious questions always follow. The truth is that it happens, and there's nothing salacious about it.

What LPGA player is married to a PGA player? ›

Martin Piller

What is the average distance for a female golfer? ›

According to the USGA, the average male golfer drives the ball about 216 yards. The average female golfer drives the ball about 148 yards. So the tees a golfer plays have a significant impact on their game.

What LPGA golfer owns a winery? ›

Cristie Kerr

Cristie's passion and vision are at the heart of Kerr Cellars. As a professional golfer with two Major Championships and 20 LPGA titles to her name, Cristie is one of the most accomplished golfers of her generation. But Cristie is also a self-confessed wine lover and Level 1 Sommelier.

Do LPGA use men's clubs? ›

Most female golfers do play women's clubs. But on the LPGA Tour they're playing the same clubs as their male counterparts. Confused? Ultimately, the golf ball is the final arbiter.

Are there any LPGA founders alive? ›

Hagge is one of two founding members of the LPGA Tour still alive, along with Shirley Spork.

What do female golfers wear under their skirts? ›

Do golf skirts have shorts underneath? Yes- such skirts are called skorts, and they are used in many other sports like cycling, tennis, racquetball and pickleball. With shorts usually stitched underneath the skirt, they prevent discomfort by maintaining modest coverage.

Why do female golfers wear long sleeves? ›

Golf sleeves wick away moisture from your forearms, which helps to keep your hands dry and your grip tight.

Who is the most fashionable female golfer? ›

1. Paula Creamer. Paula Creamer, known by the nickname the Pink Panther, is the best dresser on the LPGA Tour. Often seen in shades of pink from head to toe, Creamer always looks classy on the golf course.

Who does Aramco sponsor LPGA? ›

As part of an agreement signed in 2021, Saudi state oil company Aramco has become one of the tour's biggest backers, with the events it sponsors making up US$10 million of the LET's US$43 million season prize pot.

Who is Ryan O Toole LPGA partner? ›

Pride Month: LPGA Tour players Georgia Hall and Ryann O'Toole hope relationship inspires others to be "true to themselves" Former AIG Women's Open champion Georgia Hall hopes her relationship with fellow player Ryann O'Toole will encourage others to be "true to themselves".

Can anyone join the LPGA? ›

All those applying for membership with the LPGA Professionals must pass a Playing Ability Test (PAT) during the application process. You DO NOT need to pass the PAT prior to starting your membership application.

Who sponsors LPGA women's golf tour? ›

With the support of entitlement partner Epson, the Tour's mission is to prepare the world's best female professional golfers for a successful career on the LPGA Tour. In the last decade, the Epson Tour has grown from 15 tournaments and $1.6 million in prize money to over $5 million awarded across 20+ events in 2024.

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